Smart Tips to Manage Your LinkedIn Activities

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I’ve been always thinking that LinkedIn is one of the most interesting and useful networks where people share their professional experience, background, skills and improve their knowledge. However, more and more I notice posts that, in my opinion, are irrelevant to LinkedIn and activities that are managed poorly.

Everything you do on LinkedIn should be done carefully.

Be aware of what you post. It’s crucially important to know what you post and consider that your posts speak a lot about you. Posts like quotes/articles on health are not for you unless you are someone who works, for example, as a doctor or else in the medical industry. Let’s say you’re an entrepreneur. Would you post about health, how to get in a good physical shape, etc. even if you like the topic a lot? I guess you would prefer posting something about leadership, tips for entrepreneurs. And, definitely, this is what should be done.

The below image is an example of some of the post types that I find completely inappropriate for LinkedIn.


Getting the right people on board: It’s very simple to click the button and accept someone into your connections but it’s something you should never do unless you at least briefly are aware of the person’s professional profile. If you know the person personally, good. If no, take 2 minutes and scan his LinkedIn profile. Make sure your connections are somehow related to you, your business or people who can be interested in what you do. This will not only increase the level of engagement of your posts, but also this way your news feed will become more relevant to your interests.

Control what you like. Whatever you like on LinkedIn appears in the news feed and shapes an image about you. If you’re someone in the information technology industry who likes the posts about politics, you better stop it. Is LinkedIn the right place where you should hit like and follow this type of posts?

Carefully choose the groups to join. I am sure you have been invited to many groups on LinkedIn that don’t really call your attention. The answer is simple you should not be there. Choose the groups that are of your interest and are relevant to your professional profile.

Determine the companies to follow. Follow the companies you really like.In other words, choose the companies that share things you would like to see, the companies that are relevant to your interests.

Following all the above stages, you’ll see that LinkedIn is one of the best places to promote yourself, your brand or just to grow your professional network.

Social Media Marketing Automation: Good or Bad

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No matter how workaholic you are, you cannot be online at 24/7 managing social media marketing campaign, that’s one of the reasons why people choose social media automation. Is it good to automate updates on your social media networks? The answer can be yes and no.

“Yes,” if you know how to do it, “no” if you still have little knowledge about how this mechanism works. Let’s go deeper into the details.

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How to automate your social media activities?

Schedule at the right time: Determine the time when your target audience is the most active – reading your posts, giving feedback, etc. – and schedule your updates for that time. Make sure it’s also a good time for you, since humanity can’t be automated. A good social media marketing campaign can’t work out without human engagement. You need to be able to reply to comments, retweets and so on.

What you choose is what you get: Also, automation can be beneficial if you choose not just a bunch of posts in order to update your profile but schedule the posts that are the most relevant to your audience.

I know it sounds as a general tip, like “put the quality above all”, however, some people choose all the posts that are suggested by an automation software and schedule them. Did you check the links? Are you at least briefly aware of the content that you share?

Another problem is that people look only at the title and the source of the post. This does not mean that you are aware of the content. Let’s say, you see a relevant article title on a trustworthy A source, does it mean you have to schedule it immediately? What if the article on A source is quality but short and your audience will get interested in the one that gives more details, say the B one. Of course, you can schedule both but which one would you schedule first when your audience is maximum active? It is important to check the article before scheduling it.

Does Social Media Marketing Automation Mean Neglect?

If most of the time the updates on your social networks are automated, it’s obvious who is really doing the posting and it has a certain percentage of neglect. I myself use Hootsuite and love this tool but I change the ow.ly links to the original ones once in a while to make sure my audience does not get bored.

Permanent Scheduling, no monitoring?

If your automated posts aren’t monitored, your audience could leave. Another problem is the loss of human connection with businesses, your potential audience, as all you suggest them is a third-party app posting, instead of human connection and interaction.

What is the best way of automating social media marketing?

I’d put it like this: social media marketing automation is good if you do it reasonably, i.e. scheduling quality content at the right time both for you and your audience, monitoring, interacting and engaging your fans.

5 Tips to Follow in Your Social Media Marketing

For a brand to reach a huge chunk of potential fan base, it is very important to be very active on social media websites. However, one little mistake can hurt the brand reputation which is really very hard to restore. I want to share with you the following tips that you need to follow from the very beginning of your social media marketing campaign.

While you really need to be active on social media websites, avoid overdoing it. It is important to understand that social media marketing is about these all:

  • what you post
  • how appealing your post is
  • how well you do it
  • how many times a day you post

For each network – Facebook, Twitter, LinkedIn, Google Plus you need to have a strategy. For instance, on Twitter it is a must to use hashtags reasonably.

Do you know how many times you need to post on Twitter or any other social network?
According to Buffer, here’s a breakdown:

  • Twitter – 14 times per day, from midnight to 10 p.m. Central Time, never more than once per hour. On weekends, 7 times per day, from 3 a.m. to 9 p.m., roughly every three hours.
  • Facebook – 2 times per day, 7 days a week, at 10:08 a.m. and 3:04 p.m.
  • LinkedIn – 1 time per day, 8:14 a.m., no weekends
  • Google+ – 2 times per day, 9:03 a.m. and 7:04 p.m., no weekends

Will you be able to do it alone? Your social media campaign will require a lot of time and efforts and you may hardly be able to manage all by yourself. So how to cope with it?

The following 5 simple tips will help you manage your social media campaign reasonably.

1. Use management tools. You can use tools for content automation and scheduling on social media networks as well as content curation. Tools like Buffer, Hootsuite, SocialOomph, Sprout Social, Co-Schedule can help you in updating your social media profiles, while you are sleeping. If you do not have enough content to post on a daily basis, you can discover some with Filtr8 and more. While automating can help you in SMM, save your time and add value, you’ll still need a team of enthusiastic people that will build relationship with an audience. The tool cannot favorite, share, retweet, like, it is you and your team who will need to build a relationship.


2. The right team. Do you have an idea of what kind of a team/person you need to manage your social media? You do not need an intern managing your social media campaign, right? Find experienced social media experts who know how to manage all aspects of the work. Choose the relevant company or professionals to get the most out of your social media campaign.

3. Create original content. While you may be sharing things that everybody in your network is interested in, curating content from different sources and tools, you’ll still need to have your original content for establishing authority and creating better image. Copy/pasting the ready content is easy, but creating original content really takes time. Your content speaks a lot about you. So besides automating and curating content, create your own content.

4. Do not use every platform, determine which is for you. You do not really need to use every social media platform for your brand. It’s better to determine whether you really need it or no before you join it. Let’s say you provide SEO services, do you really need Instagram? Well, I personally never used it for business.

5. Track your social media marketing campaign. There can’t be any success without tracking your social media marketing campaign. It is a must to determine strong and weak sides of your campaign in order to know what needs to be improved and what is performing well.

I hope this article was valuable. Looking forward to your feedback.