Tweets Are Now Included in Google Desktop Search Results

Six months later after being first announced and after about a month of testing, , tweets are now included in Google Desktop search results. The feature is available to the desktop for all English language searchers globally.

Tweets will show up in a carousel in the main column of search results when they are relevant. Check yourself by searching for a notable public figure or brands and you will get a stream of their latest tweets embedded in the search results pages.

I searched for Richard Branson and the below is a screenshot of the result I got:

LinkedIn Crosses 1 Million Publishers On Its Blogging Platform

Good news! LinkedIn crosses 1 million unique publishers on LinkedIn’s blogging platform.

“We just reached an incredible milestone for the LinkedIn publishing platform: 1 million professionals have now written a post on LinkedIn.”

I should admit that LinkedIn has always been one of my favorite websites. Since I joined it in January 2011, I have been constantly learning new insights from professionals all around the world.

When the publishing option first became available, I could not hide my excitement. In the beginning, I was following the Influencers. Later, when all English speaking members were able to publish on LinkedIn blogging platform, I didn’t hesitate to use this great opportunity straight away.

LinkedIn became for me a website for content curation, blogs, CV and more. It gave me an opportunity to follow and connect with the most influential people in my industry, learn from them and grow as a professional.

Today I have published my 20th post on LinkedIn and I am really excited about continuing publishing there. I remember I was really afraid to publish my first post and expose it to a large and professional LinkedIn community. My first post wasn’t definitely successful but I got some engagement and I moved on.

Later, a few of my posts were featured on LinkedIn pulse and one of them dedicated to Black hat social media crossed 3,000 views.

What is important, I understood that we should not be afraid to take the first steps. We should not be perfect to start things, we just need to start and make things better.

And if you are not publishing on LinkedIn, you should be. Why?

1 million unique publishers publish more than 130,000 posts a week on LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc. The top content-demanding industries are tech, financial services and higher education. The average post now reaches professionals in 21 industries and 9 countries.”

LinkedIn publishing is open to all English speaking members, and is said to soon be available in every language.

Good luck!

Pinterest Rolls Out Buyable Pins for iPhone and iPad

Pinterest rolls out buyable pins. Now its users can buy pins right from their iPhone and iPad devices. The brand has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins.

The announcement was made earlier this month on Pinterest blog.

“Earlier this month, we announced buyable Pins—the simple, secure way to buy your favorite products on Pinterest. Today, we’re excited to start rolling them out to U.S. Pinners on iPhone and iPad.

Here’s a quick look at how everything works.

Blue means you can buy

You’ll start seeing buyable Pins all over Pinterest—in your home feed, on boards you love, and in search results. When you spot a Pin with a blue price, that means you can buy it.”

Buyable Pins offer a number of products from Nordstrom, top retailers like national craft chain Michael’s and more. Many users will find that the items they’ve pinned before are available for purchase. They will be notified of price changes and sales on items they’ve already pinned.

If you are not ready to buy the item, you can pin your favorite option and come back to it later.

See the below videos for more information.

Desktop and Android shopping features are planned to be introduced in the future.

6 Essential Tips for Creating Awesome Social Media Marketing Plan

If you are promoting your products and services on social networks, you need to do it smartly, following a strategic plan. Social media marketing campaign is not as simple as being present on social networks and updating your social media profiles. It’s about what you post, how often and how well you do it.

Creating a plan for social media marketing campaign is a must do. For making a great plan, put on the list the following data: the time when to post, the frequency of postings, the consistency of your campaign and certainly, the resources for sharing for each social networks that you use.

Let me help you create your social media marketing plan with the following 6 basic tips.

Create social media objectives and goals. Before you join a particular social network, figure out your objectives and goals, i.e. what you expect from that particular network and what type of content are you going to post there. You do not have to waist a lot of time creating profiles on every social network, it is important to determine which networks you want to join and what you can get from them.

Treat each channel as an individual thing. For example, your Facebook and Twitter campaigns should not be the same. Pinterest, Facebook, Twitter, LinkedIn, Google Plus, etc, every network requires a unique approach and you should consider that when creating a SMM plan. For example, on Facebook, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. And what fuels engagement on Twitter? For example, #hashtags receive a 16% boost on Twitter, while it is not the same on Facebook.

Determine the best time. When creating your SMM plan, it is important to determine the best time for your social activities. You can use social analysis tools like Followerwonk for Twitter, to find the most active hours of your followers and try to share your content at that time.
SumAll has even published a timetable for the right hours to post on the social networks:

  • Twitter – 1-3pm weekdays
  • Facebook – 1-4pm and 2-5pm weekdays
  • LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Tumblr – 7-10pm weekdays and 4pm on Fridays
  • Instagram – 5-6pm weekdays and 8pm on Mondays with a sweetspot at 6pm
  • Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
  • Google+ – 9-11am weekdays

It’s not only about sharing the right resources at the right time. You should also stay active for a while to engage your fans. Time is one of the most valuable resources and it is necessary to know how much time you can devote to your social media activity. Plan more time in the beginning and once you get some targeted audience on board, tools like Hootsuite, Buffer can help you save a bit of time. While social media automation is not bad, I personally think that there should be more of real engagement rather than social media automation.

Prepare your resources. If you do not have enough content/products to share on social networks and keep your audience engaged, you can post other’s content, if you find them quality but it is very important to develop and share your own unique content as well. It is fine to share the same content several times on the same network. For example, if you wrote a blog post, you can share it more than once. Use this social calendar to plan your sharing activities. Show people what you do rather than only sharing other people’s content or saying who you are. This is one of the great ways to boost your social media marketing campaign. Sharing properly quality content made by you and others will bring you success.

Ideal frequency. Amazing content, the right resources, the correct timing, and the last point to make this social media marketing campaign consistent is the ideal frequency. How often should you post on social media networks? It’s a never ending topic that everybody likes to talk about and there are so many sources giving advices.

Buffer has collected a number of studies on the best frequency for the top social media sites.

  • Post to Twitter at least 5x a day.
    If you can swing up to 20 posts, you might be even better off.
  • Post to Facebook up to 2x a day.
  • Post to LinkedIn 1x per day.
  • Post to Google+ up to 2x per day.
  • Post to Pinterest up to 2x per day.
  • Post to Instagram 1.5x per day

The ask rule. Now that you are doing all of the above-mentioned steps, you should ask yourself these questions in order to see if you have done all in the right way. Do your customers think about your company the way you want to? Do you get enough engagement from the social networks? Have you built the image that you wanted?

Hope this post will help you create a plan for your social media marketing campaign.

Smart Tips to Manage Your LinkedIn Activities

I’ve been always thinking that LinkedIn is one of the most interesting and useful networks where people share their professional experience, background, skills and improve their knowledge. However, more and more I notice posts that, in my opinion, are irrelevant to LinkedIn and activities that are managed poorly.

Everything you do on LinkedIn should be done carefully.

Be aware of what you post. It’s crucially important to know what you post and consider that your posts speak a lot about you. Posts like quotes/articles on health are not for you unless you are someone who works, for example, as a doctor or else in the medical industry. Let’s say you’re an entrepreneur. Would you post about health, how to get in a good physical shape, etc. even if you like the topic a lot? I guess you would prefer posting something about leadership, tips for entrepreneurs. And, definitely, this is what should be done.

The below image is an example of some of the post types that I find completely inappropriate for LinkedIn.

Getting the right people on board: It’s very simple to click the button and accept someone into your connections but it’s something you should never do unless you at least briefly are aware of the person’s professional profile. If you know the person personally, good. If no, take 2 minutes and scan his LinkedIn profile. Make sure your connections are somehow related to you, your business or people who can be interested in what you do. This will not only increase the level of engagement of your posts, but also this way your news feed will become more relevant to your interests.

Control what you like. Whatever you like on LinkedIn appears in the news feed and shapes an image about you. If you’re someone in the information technology industry who likes the posts about politics, you better stop it. Is LinkedIn the right place where you should hit like and follow this type of posts?

Carefully choose the groups to join. I am sure you have been invited to many groups on LinkedIn that don’t really call your attention. The answer is simple you should not be there. Choose the groups that are of your interest and are relevant to your professional profile.

Determine the companies to follow. Follow the companies you really like.In other words, choose the companies that share things you would like to see, the companies that are relevant to your interests.

Following all the above stages, you’ll see that LinkedIn is one of the best places to promote yourself, your brand or just to grow your professional network.

Social Media Marketing Automation: Good or Bad

No matter how workaholic you are, you cannot be online at 24/7 managing social media marketing campaign, that’s one of the reasons why people choose social media automation. Is it good to automate updates on your social media networks? The answer can be yes and no.

“Yes,” if you know how to do it, “no” if you still have little knowledge about how this mechanism works. Let’s go deeper into the details.

How to automate your social media activities?

Schedule at the right time: Determine the time when your target audience is the most active – reading your posts, giving feedback, etc. – and schedule your updates for that time. Make sure it’s also a good time for you, since humanity can’t be automated. A good social media marketing campaign can’t work out without human engagement. You need to be able to reply to comments, retweets and so on.

What you choose is what you get: Also, automation can be beneficial if you choose not just a bunch of posts in order to update your profile but schedule the posts that are the most relevant to your audience.

I know it sounds as a general tip, like “put the quality above all”, however, some people choose all the posts that are suggested by an automation software and schedule them. Did you check the links? Are you at least briefly aware of the content that you share?

Another problem is that people look only at the title and the source of the post. This does not mean that you are aware of the content. Let’s say, you see a relevant article title on a trustworthy A source, does it mean you have to schedule it immediately? What if the article on A source is quality but short and your audience will get interested in the one that gives more details, say the B one. Of course, you can schedule both but which one would you schedule first when your audience is maximum active? It is important to check the article before scheduling it.

Does Social Media Marketing Automation Mean Neglect?

If most of the time the updates on your social networks are automated, it’s obvious who is really doing the posting and it has a certain percentage of neglect. I myself use Hootsuite and love this tool but I change the links to the original ones once in a while to make sure my audience does not get bored.

Permanent Scheduling, no monitoring?

If your automated posts aren’t monitored, your audience could leave. Another problem is the loss of human connection with businesses, your potential audience, as all you suggest them is a third-party app posting, instead of human connection and interaction.

What is the best way of automating social media marketing?

I’d put it like this: social media marketing automation is good if you do it reasonably, i.e. scheduling quality content at the right time both for you and your audience, monitoring, interacting and engaging your fans.

How to Engage Your Customers

Every business owner expects customer engagement, however, few really know what value means for the customers.


What is a customer engagement?

CRM Expert Paul Greenberg defines customer engagement as “the ongoing interactions between company and customer, offered by the company, chosen by the customer.”

Isn’t it so? Definitely it is.

To engage your customers there’s no need of having one-to-one customer relationships which will take a lot of time and efforts. The main idea is to offer a product/service that makes a value for the customers and is chosen by them.

Do not just offer something, think about what your customers need, what solutions to their problems you offer and what are their expectations.

  • What do you offer?

Ask yourself a question if your company offer is interesting to a customer? Is it chosen by a customer?

It’s obvious that for businesses it becomes harder to stand out from the crowd unless they:

  • provide something unique
  • find a solution to a problem
  • whatever they provide, they do it in the best way.

Give your customers what they expect.

  • Are your customers happy. Have you heard from your customers?

Do they have a personalized experience with you?

No customer would hang on for a long time until he gets an answer. Customers are looking for fast and quality services and these both aspects are very important for their emotional satisfaction. Show an individual approach to each of your customers.

How about asking your customers about sharing their experiences with you?

You would never know if they are happy with your services unless you hear from them. One of the ideas is to put a survey on the website that will allow them to rate your services.

While sending out emails, as part of your email marketing campaign, ask them to fill out the form/take a survey/answer questions.

Customer engagement is a constant relationship that needs development and improvement.
Customer engagement is one of your most important goals and your biggest responsibility.

Twitter to Show Tweets in Google Search Results

Twitter has reached a deal with Google to make its 140-character tweets more searchable online. Before this deal, Google had to crawl Twitter’s site for the information, which now is going to be visible automatically.

In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving Google access to Twitter’s firehose. Twitter firehose is the full stream of tweets generated by the microblogging service’s 284 million users.

This deal is mutually beneficial. For Twitter it “means more opportunities to convert, and possibly monetize, logged-out users. It will also increase the frequency that people with Twitter accounts check the site”, said Doug Anmuth, an analyst at JPMorgan, in a note to investors. While “for Google, we believe search results will be enhanced by access to real-time tweets and a much broader amount of content.”


Twitter also provides data to Microsoft’s Bing search engine and Yahoo!

How to Make a Great Presentation

Presenting your business, your products and services, is one of the most difficult tasks in marketing. It’s challenging to make a presentation in front of many people, most of which you see for the first time, on the other hand it may be quite easy if you establish an emotional connection with your audience.

Here are some tips that will help you make your presentation great.

Rule #1 Break the Ice

Be energetic, try to establish a connection with people by making an emotional impact. Start with an awesome and funny introduction about yourself and use the power of eye contact for an effective communication.

Rule #2Provide Valuable Information

Make your audience focus on the most important part of the presentation. People cannot digest too much information in a short time. They won’t be able to remember every word you said, however, they will definitely remember some of the very unique slides you made. Present appealing graphics, images, and slides, that provide the most important information, emphasize the most significant parts, on which you want people to concentrate. Make people get a clear idea why your product is worth exploring.

The below is an example of the image that provides the key information.

Rule #3Know Your Product, Motivate People

The best presentation is not the one that is selling a product, but the one that motivates people to decide that they want to buy it or at least to talk about it with the upper management.

I know it’s challenging, but if you know your product well, if you clearly know what makes it great and unique, if you feel excited about presenting your product, you’ll definitely drive people’s attention to it.

Rule #4 Include a story

People usually concentrate on the unique stories rather than on all the product details.

The story of your emotional journey, where and how you began and where you are now is interesting enough. Tell about your vision, your goals and how you made it all into reality. Is not it honest, inspiring and impressive? If you speak to the heart, you’ll get devoted listeners on board.

Remember that the master presenter – Steve Jobs – drew the attention of the audience to him, to his knowledge of the product so everybody left the venue with a full understanding of what was presented. The idea was to sell the product but it has never been just that… There was emotional impact, product knowledge, storytelling, acknowledging people’s attention and establishing a strong connection with them.

Rule #5 – Love What You Do

The last thing…Do it with Passion and Love! It’s all about love!

Twitter Adds ‘Buy’ Buttons To Tweets For E-Commerce


Twitter has rolled out a ‘Buy’ button for a small number of U.S. citizens, and plans to include all U.S. users over time. Twitter’s head of commerce, Nathan Hubbard, who joined the company about a year ago and his small team worked on this product.

Here how the buy button works.

“After tapping the ‘Buy’ button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery.”

Do you think this will work out on Twitter? Hubbard thinks it will.

Twitter algorithm shows users the right offers.
Twitter’s interest graph, geo data, and contextual data should help in product e-commerce.

Twitter is where influential people are concentrated. “Influencers, as they weigh in, can accelerate users down the purchase funnel,” says Hubbard.  It’s really hard to disagree with this. It’s enough for influential people to say “hi” and it turns into a trending #.

Twitter is a real-time network. If you want something on Twitter right now, you can always get.

I personally think Twitter is a successful social media channel and its taking a stab at e-commerce won’t fail. Unlike Facebook “Send a Gift” that was recently shut down, Twitter’s “Buy Now” idea seems to have a future.

Let me remind you that Twitter has recently made changes to what users see in their Twitter timelines. This may also sounds interesting to you.