Google Panda 4.0 had pretty negative effects on press release sites, including the large press release distribution company – PR Newswire. Panda aims to take down on low quality content and prevent low quality websites from ranking high in the search engine results pages (SERP).
The PR Newswire aims to recover from algorithmic penalty by taking action on spammers with the following new press release guidelines:
- Inclusion of insightful analysis and original content (e.g. research, reporting or other interesting and useful information);
- Use of varied release formats, guarding against repeated use of templated copy (except boilerplate);
- Assessing release length, guarding against issue of very short, unsubstantial messages that are mere vehicles for links;
- Overuse of keywords and/or links within the message.
The company has announced that new content will be evaluated under new guidelines and this will help reduce distribution of low quality content over PR Newswire network. PR newswire also took action on identifying and removing the low quality content.
The PR Newswire CEO – Ninan Chacko – said: “PR Newswire is committed to continuously improving the quality of the content distributed via our network, website, and other digital channels in order to better serve the millions of journalists, bloggers and members of the public who read press releases each month. By reviewing each piece of content to ensure message quality, and deleting releases we find to be of low quality, we will increase the value of our content and website for our audiences, and limit the exploitation of content distribution for questionable SEO tactics.”
This sounds good and I wish PR Newswire best of luck.
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In today’s Google Webmasters video, Matt Cutts discusses how to tell whether your site is affected by a Google algorithm, or whether it’s just the competition.
A couple of things that can help:
- More about manual penalties here
- Panda and Penguin algorithmic updates: here and here
- Don’t spam!
Is this an addition to Google search results?
Next to the URL there’s the domain name along with an arrow which opens a space for a description box about that domain.
The logos usually link to Google+ pages, but in case of Yahoo is goes here .
Have a look at the screenshot or try yourself.
The last Google Toolbar PageRank Update was in February 2013 and it seems there will be no update this year.
Since then there has been no comment about it from Google, only yesterday Matt Cutts, Google webspam head, answered to a tweet by Niels Bosch:
Also there’s a video on the same topic, watch it on YouTube.
Those who are still waiting for the PageRank update, should probably forget about it, at least until 2014.
There has been much talk lately about some kind of major Google update – Google Penguin 2.0 and Matt Cutts has confirmed in his latest video that we can expect the next Penguin update in the next few weeks.
Google’s Penguin update launched in April 2012, and there were 2 refreshes last year – in May and October. It was released to better catch sites spamming search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.
Watch the video here: What should we expect in the next few months in terms of SEO for Google
Since 2009 Google has published a number of videos helping website owners understand their site in search. And in most of the videos the questions are answered by Matt Cutts. All the videos are great and cover really useful subjects. But sometimes when you want a quick answer, going through hundreds of videos and watching them would take a while. That’s why they created The Short Cutts.
find animated gifs via Google image search.
Google has launched a site for webmasters whose sites have been hacked, something that the company says happens thousands of times every day and according to surveys more than 26% of the hacked sites remained compromised.
‘Help for Hacked Sites’ – The series includes over a dozen articles and 80+ minutes of informational videos – from the basics of what it means for a site to be hacked to diagnosing specific malware infection types.
The help site covers different types and ways websites can be compromised, provides information on how and why it might have been done and how to recover from the hack.
I think it is another great initiative of Google as every day cybercriminals compromise thousands of websites and a lot of them remain compromised.
Really, you are not alone and you do not need to take any actions.
Some Webmaster Tools users have reported missing data in the “Links to your site” section. We are aware of this issue and are looking into it; you do not need to take any action. We hope to have the normal data shown again in the near future. The data shown there is informational and does not affect your site’s crawling, indexing or ranking.
source Google Webmaster Help Forum Announcements
Pinterest we’ll be testing an update with a small group of people soon.
They’re going to make the navigation more intuitive, so it’s faster to get to where you want to go.
Pins are going to be bigger and they’ve added more information related to pins, so it’s easier to find things you’re interested in.
In addition to the visible changes, they also made some improvements ‘behind the scenes’ that hopefully will make things faster.
Pinterest will preview the update with a small group of people over the coming weeks. If you’re interested in being one of the first to see the new look, Send them a notification.
read more @ Official Pinterest Blog
A Faster Image Search To Provide A Better Experience
People looking for images on Google often want to browse through many images, looking both at the images and their metadata (detailed information about the images). Based on feedback from both users and webmasters, Google redesigned the Image Search to provide a better search experience.
As they said, in the next few days, we’ll see image results displayed in an inline panel so it’s faster, more beautiful, and more reliable. You will be able to quickly flip through a set of images by using the keyboard. If you want to go back to browsing other search results, just scroll down and pick up right where you left off.
read more at Google Webmaster Central Blog
Keep Calm And Have A Cup Of Tea
Google Analytics design and structural changes
There were some interesting changes and now your analysis software is easier to navigate and to find some ‘hidden’ features you might have missed before.
Here are some of the changes I would like to mention:
- Top Navigation Bar
- Dashboard Customizations
- 2 New Widget Options: GEOMAP and BAR
Hope this changes will help getting more data and more visualizations.
Last Week SEMrush announced open beta testing for their new Position Tracking Tool! In order to try it out, you don’t need to do anything special. If you already have an active account, simply log in! If you don’t have an account, all you need to do is register.
I have already tried the tool. This is really great. Recently a number of leading SEO and web analytics tool providers have eliminated their SERP tracking tools, and at the same time SEMrush is starting their BETA version which is quite great!
I have created 2 campaigns (out of 5) and enjoy SERP results updated daily.
You can also add your competitors, see their results and compare the positions, You can choose the search engines, location, visualize the rankings history and a lot more.
If you are interested in this new feature integrated in SEMrush, follow the link to register an account and enjoy: SEMrush
Google Is Most Shared Social Video Brand Of 2012
Unruly 2012 Social Video Share Index – The top 10 brands based on the number of shares their video campaigns attracted across Facebook, Twitter and the blogosphere.
source: Unruly Media
Internet Advertising Revenues Hit Historic High in Q3 2012 at Nearly $9.3 Billion, Rising 18% Over Same Period Last Year and 6% Over Q2 2012, According to IAB
Internet Advertising Bureau (IAB) sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertisements on the internet.