Tweets Are Now Included in Google Desktop Search Results

Six months later after being first announced and after about a month of testing, , tweets are now included in Google Desktop search results. The feature is available to the desktop for all English language searchers globally.

Tweets will show up in a carousel in the main column of search results when they are relevant. Check yourself by searching for a notable public figure or brands and you will get a stream of their latest tweets embedded in the search results pages.

I searched for Richard Branson and the below is a screenshot of the result I got:

twitter-search-results

Google Is Rolling Out A New Interface For Hotel Finder

Google is now rolling out a new user interface for Google Hotel Finder.

The Hotel Finder is a search tool designed to make it easier to find and compare hotels for your trips and it was originally launched in 2011. Since that Google has implemented several updates and changes to the interface and features.

A Google spokesperson said, “We began rolling out the new interface and it should soon be fully visible by all users.”

This below is the image of the old interface.

google-hotel-finder
And here is the one for the new interface.

google-hotel-finder-search-update

 

Image credit: searchengineland

LinkedIn Crosses 1 Million Publishers On Its Blogging Platform

Good news! LinkedIn crosses 1 million unique publishers on LinkedIn’s blogging platform.

“We just reached an incredible milestone for the LinkedIn publishing platform: 1 million professionals have now written a post on LinkedIn.”

I should admit that LinkedIn has always been one of my favorite websites. Since I joined it in January 2011, I have been constantly learning new insights from professionals all around the world.

When the publishing option first became available, I could not hide my excitement. In the beginning, I was following the Influencers. Later, when all English speaking members were able to publish on LinkedIn blogging platform, I didn’t hesitate to use this great opportunity straight away.

LinkedIn became for me a website for content curation, blogs, CV and more. It gave me an opportunity to follow and connect with the most influential people in my industry, learn from them and grow as a professional.

Today I have published my 20th post on LinkedIn and I am really excited about continuing publishing there. I remember I was really afraid to publish my first post and expose it to a large and professional LinkedIn community. My first post wasn’t definitely successful but I got some engagement and I moved on.

Later, a few of my posts were featured on LinkedIn pulse and one of them dedicated to Black hat social media crossed 3,000 views.

What is important, I understood that we should not be afraid to take the first steps. We should not be perfect to start things, we just need to start and make things better.

And if you are not publishing on LinkedIn, you should be. Why?

1 million unique publishers publish more than 130,000 posts a week on LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc. The top content-demanding industries are tech, financial services and higher education. The average post now reaches professionals in 21 industries and 9 countries.”

LinkedIn publishing is open to all English speaking members, and is said to soon be available in every language.

Good luck!

Why You Need Visual Content Marketing

Visual content has never been as important as today. It has become a vital part of content marketing strategy. For many Internet users visuals determine whether web content is worth their time. I personally think this definitely makes sense.

Today’s Internet is not what it was in the beginning or even a few years ago. Web is full of information while time is never enough for it. People basically scan the information through visuals and whatever helps them scan it quickly is more than welcome.

It’s definitely a great idea to use infographics, images, videos and other visuals right on the page instead of hyperlinking them in a content.

Why exactly visual content marketing should be an integral part of content marketing strategy? See the below points:

  • Almost 50% of our brain is involved in visual processing
  • 70% of all our sensory receptors are in our eyes
  • We can get the sense of a visual scene in less than 1/10 of a second

Text-based content without visuals is not what users are looking for today even on social networks. Text-based posts on social networks get less clicks and impact than the ones that contain beautiful images, for example.

We undoubtedly process visual content faster than the text-based one, however, a simple caption is many times required to tell a visual story more effectively. Visual content should be relevant, informative and organized.

Relevant, organized and informative visual content helps web users quickly get the principal idea of it. Visual content marketing is powerful and if you do it properly, you’ll definitely notice that your content marketing campaign works better.

No matter if you’re going to create a page or website, or publish another post in your blog, scan through the content and ask yourself a question whether you were able to get the idea by scanning it visually.

Check out my other post, if you would like to learn some more tips on how to make your content scannable.

Image credit: Visual Website Optimizer

Rel-Alternate-Hreflang Annotations: Common Issues To Pay Attention To

hreflang-annotation

Depending on your business, products/services, you may want to serve different content to people from different countries, talking different languages. If you have multilingual and multinational websites, i.e. websites in different languages and on different domains/subdomains/folders, that’s the thing you should consider. The easiest way to provide the search engines information about your content targets is using hreflang annotations (for Google and Yandex, for Bing – scroll down).

<link rel=”alternate” hreflang=”x” href=”example.com” />

Using rel=”alternate” hreflang=”x” annotations is very useful, however you need to set up them properly. Here are some common issues with hreflang annotations that I have noticed.

1. WRONG LANGUAGE/COUNTRY CODES

<link rel=”alternate” hreflang=”en-UK” href=”example.com” />

Google and Yandex both recommend using the language code in ISO 639-1 format and if you need to specify the country code, use the ISO 3166-1 Alpha 2 format.

The most common issue with these codes is using “en-UK” for website’s English language version for UK. If you check the ISO 3166-1 Alpha 2 codes, you will find that it should be GB (Great Britain) and not UK (United Kingdom), so the corect language-country code for this is “en-GB“.

It is easy to avoid such issues just by double checking the language and region codes in Wikipedia.

2. UNNECESSARY REGIONAL CODES

<link rel=”alternate” hreflang=”es-ES” href=”example.com” />

Not every website is multinational. Your website may have content in different languages which doesn’t necessarily mean that you need to specify country codes. For example, your web page is in Spanish and does not target any specific country, but you may see the hreflang value as “es_ES” which means your targeting is Spain. This is a wrong configuration and in most cases it happens as a result of using plugins (like translation or maybe SEO).

To avoid this situation, first you need to clarify your site’s targets. Just ask yourself if your website is for a specific country or for a list of countries. Then go ahead and add country codes (in ISO 3166-1 Alpha 2 format). But if your answer is no and your content is same in different languages for anyone and anywhere, only use the language codes. Make sure to double check the codes in your web pages source code to avoid automatically generated wrong hreflang values.

3. One page = One Country

There are cases when people target a single page for several countries. You can see this kind of hreflang annotations:

<link rel=”alternate” hreflang=”en-GB” href=”example.com/en” />
<link rel=”alternate” hreflang=”en-NZ” href=”example.com/en” />
<link rel=”alternate” hreflang=”en-RU” href=”example.com/en” />
… and so on …
<link rel=”alternate” hreflang=”en-US” href=”example.com/en” />

This is not correct. If you want to target your website for every region (i.e. not for a specific country) in a specific language, just specify the language only: hreflang=”en”

If you want to target each country separately for each language, you need to create a separate page for each of them and use the corresponding language-country codes. For example:

<link rel=”alternate” hreflang=”en-GB” href=”example.com/en-gb” />
<link rel=”alternate” hreflang=”en-US” href=”example.com/en-us” />
<link rel=”alternate” hreflang=”en-RU” href=”example.com/en-ru” />

However, there should be a reason for making it so. You may want to have a separate page for each country if you, for example, have a local phone number or an address, or if the content differs slightly from region to region.

If you made this to affect your sites organic visibility in separate countries, you better don’t. Because it will not help and you will end up having a bunch of errors in your webmaster tools international targeting report.

4. Missing out the page itself

In many cases I notice that a lot of websites do not include the page itself in hreflang annotations.

For example, if you have a website (example.com) in 3 languages (en, es, jp), your JP page needs to have the hreflang=”jp” tag in addition to hreflang=”en” and hreflang=”es” tags.

3 languages = 3 rel=”alternate hreflang=”x” tags on each page: you should always include the language tag to the page itself and the code snippet on your site should look like the below codes for every page:

<link rel=”alternate” hreflang=”en” href=”example.com/en” />
<link rel=”alternate” hreflang=”es” href=”example.com/es” />
<link rel=”alternate” hreflang=”jp” href=”example.com/jp” />

5. Hreflang Annotations & Canonical – Targeting wrong pages

Your hreflang=”x” tags should include the URL versions that are the canonical ones. For example:

webpage URL: example.com/en/
<link rel=”alternate” hreflang=”en” href=”example.com/en” />
<link rel=”canonical” href=”example.com/en/index.php” />

The correct option is to keep it consistent: a single URL structure and canonical and hreflang tags matching to it.

webpage URL: example.com/en/
<link rel=”alternate” hreflang=”en” href=”example.com/en/” />
<link rel=”canonical” href=”example.com/en/” />

6. Missing Return Tags

As Google states:

If page A links to page B, page B must link back to page A. If this is not the case for all pages that use hreflang annotations, those annotations may be ignored or not interpreted correctly.

If you have a hreflang=”jp” href=”example.jp” on your example.es page, then your example.jp page must have the hreflang=”es” href=”example.es” tag as well.

You can check your webmaster tools international targeting report for such errors and correct them to avoind your link=”alternate” hreflang=”x” tags being ignored.

These are the most common issues I have noticed and hope it will help you better organize your hreflang annotations and avoid errors.

Bing does not support the hreflang annotations. Instead, it uses language meta tags, for example:

<meta http-equiv=”content-language” content=”en-GB”>


If you experience any other issues regarding hreflangs feel free to let me know in the comments and I’ll be glad to analyze and help you.

New Blocked Resources Report in Google Webmaster Tools

Google Webmaster Tools now has a new cool report showing the blocked content used across the whole website. Here is the new report URL: https://www.google.com/webmasters/tools/roboted

The report includes the files you might have unintentionally blocked from crawling, for example some images, css or javascript files, or there may be resources loaded externally.

Here’s a screenshot of the report for one of our client’s websites, which shows that there are quite a lot of blocked content:

blocked-resources-report-wmt

The blocked resources report shows the hosts and the number of blocked resources on them. When you select a host, the report lists the blocked resources and the number of pages affected.

blocked-resources-report-wmt

From the list you can select a resource and check out the affected pages. This can you help find out the issues you might have missed so far. Check it out!

 

Tips for Local SEO in 2015

local-seo-strategy

If your business targets your local audience, undoubtedly, local SEO is very important to you. As in traditional, in local SEO also many tactics change.

local-seo-strategy

How to optimize your page for local searches in 2015? I want to share with you a few basic tips for local SEO optimization for this year.

  • Content

Content is important not only in traditional SEO but in local as well. Put quality keyword-targeted content on the home page. If you have no content on your home page or if it as short as 2 or 3 sentences, you need to add to be able to rank better for the targeted keywords in the local search results. So, the first thing to do when optimizing a page for local SEO is to provide your homepage with the quality content. Don’t forget to include your city and state information in it. To show local relevancy, also include the above information in your heading (H1 tag).

  • Keywords in the content

While it is good to have keywords on the home page, it’s not about spamming. You can see on some of the websites a list of cities/countries separated by commas, trying to rank for all of the words. This is something you should never do as it does not help ranking at all.

  • Title tag

The title tag is one of the main ranking factors for the local search. Include your city and state in your title tag. You have 500px width of title tag and try to keep to this number. Put the main keyword in the beginning and the company name in the end. For instance: Online Marketing and Web Development Company | SEO Century.

Do not stuff your title tag with keywords.

  • Images / Alt Attribute

As you know Google bot cannot see an image, but it can definitely read your alt attribute for the image. Don’t miss this opportunity of including keyword (city, state) in alt. This will help you boost local relevancy and improve rankings.

  • NAP

Name – Address – Phone number – this is a golden rule for local SEO. You should always keep consistent the name, address and phone number of your business.

  • URL

Finally, about the URLs. Include your city and state information in the URL. This is a strong signal in the local search.

The idea of optimizing your website in local search results is simple – it is to do all the above naturally. After that you need to earn awesome links and citations which will help you do even better in your local search strategy.

While the above tips may sound very basic to you, many websites still miss good alt attributes or proper titles (sometimes they are either desperately long or short), as well as important information on the home page, etc.

For more information, check out local search rankings survey from Moz.

Top 5 SEO Tips Every Webmaster Should Follow

seo-tips

Every webmaster should have a list of SEO must-dos. We have dozens of websites on the web that are created without SEO in mind and are not being optimized.

social

What are the top things every webmaster should care about?

Make your website crawlable. First of all, make sure all the pages you want to be crawled are not hidden from search engine bots. Also, your users should be able to find the information they’re looking for in minimum clicks, otherwise there’s a big risk of bounce rate increase. For instance, you can put your business hours on your page, or if you are a restaurant include your menu as a plain text and not PDF so this content is available both to users and search engine crawlers.

Titles describe your pages to search engines.Titles are very important in SEO. Consider your titles as a space where you put your keywords. Include the most important phrases in your titles, i.e. the keywords that describe your business and the ones you want the particular page to rank for. In order to do this, think of yourself as a user and try to put a list of keywords a user is going to type. Also, perform keyword research and analysis to make sure you have chosen the proper key phrases.

Description entices clicking. Description appears in search engine results snippet and is important in terms of improving click through rate (CTR). It will appear in SERP right after the title so put there the best description for the page that will entice clicking. Obviously, for the website with thousands of pages, it would be hard to have a description for each page. At least, provide the most important pages with well-written descriptions.

Great content is scannable. Do not make it short, make it easier to read. Content is the king. Great content can improve your website’s ranking, drive traffic and links to it. But what kind of content is considered a great one?

Many researches show people do not read the content in full. They would rather scan headers, bullets, and lists. So how to deliver the most important information to users? Try to include the most important information in the bullets and header.

In addition, great content is the one that includes the right keywords as they are the base of successful content. For this reason, a proper keyword analysis should be performed. Chose the phrases that are not only searchable but the phrases that are most relevant to your business. I would not recommend you choosing one word keywords if you’re new on the web as such keywords are high competitive. New websites cannot immediately rank for competitive keywords, like for instance, “leather shoes.” Chosing a long-tail keyword “leather shoes for women”, “leather shoes in London”, and similar ones would be a better choice.

Do not think about link building, but produce a content that is compelling and will drive links to your site. If you think only about links, you’d hardly think broader. So do not just focus on links and search engines. Think of users, the rest will come.

Be ready to explore on the web. There are lots of websites where webmasters bring up different topics. You can ask about your website and get feedback from people who are in the same industry. Also, read the latest SEO news, explore communities and right sources, deliver your content in the right communities on the web and just work hard. Finally, with ads and guerrilla marketing, you will get closer to your marketing goal.

How to Engage Your Customers

customer-engagement

Every business owner expects customer engagement, however, few really know what value means for the customers.

customer-engagement

What is a customer engagement?

CRM Expert Paul Greenberg defines customer engagement as “the ongoing interactions between company and customer, offered by the company, chosen by the customer.”

Isn’t it so? Definitely it is.

To engage your customers there’s no need of having one-to-one customer relationships which will take a lot of time and efforts. The main idea is to offer a product/service that makes a value for the customers and is chosen by them.

Do not just offer something, think about what your customers need, what solutions to their problems you offer and what are their expectations.

  • What do you offer?

Ask yourself a question if your company offer is interesting to a customer? Is it chosen by a customer?

It’s obvious that for businesses it becomes harder to stand out from the crowd unless they:

  • provide something unique
  • find a solution to a problem
  • whatever they provide, they do it in the best way.

Give your customers what they expect.

  • Are your customers happy. Have you heard from your customers?

Do they have a personalized experience with you?

No customer would hang on for a long time until he gets an answer. Customers are looking for fast and quality services and these both aspects are very important for their emotional satisfaction. Show an individual approach to each of your customers.

How about asking your customers about sharing their experiences with you?

You would never know if they are happy with your services unless you hear from them. One of the ideas is to put a survey on the website that will allow them to rate your services.

While sending out emails, as part of your email marketing campaign, ask them to fill out the form/take a survey/answer questions.

Customer engagement is a constant relationship that needs development and improvement.
Customer engagement is one of your most important goals and your biggest responsibility.

Twitter to Show Tweets in Google Search Results

Twitter-Google-Agreement

Twitter has reached a deal with Google to make its 140-character tweets more searchable online. Before this deal, Google had to crawl Twitter’s site for the information, which now is going to be visible automatically.

In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving Google access to Twitter’s firehose. Twitter firehose is the full stream of tweets generated by the microblogging service’s 284 million users.

This deal is mutually beneficial. For Twitter it “means more opportunities to convert, and possibly monetize, logged-out users. It will also increase the frequency that people with Twitter accounts check the site”, said Doug Anmuth, an analyst at JPMorgan, in a note to investors. While “for Google, we believe search results will be enhanced by access to real-time tweets and a much broader amount of content.”

Twitter-Google-Agreement

Twitter also provides data to Microsoft’s Bing search engine and Yahoo!

Bing’s Top Searches In 2014: Kim Kardashian the Most Searched Celebrity

Bing-2014-most-search-celebrities

Bing-2014-most-search-celebrities

Bing comes up with the top searches for more than 15 different categories. Definitely, people search about celebrities and who do you think Bing’s most searched celebrity for this year is?

It’s Kim Kardashian! Beyoncé is on the second position, followed by Miley Cyrus on the 3rd, Katy Perry on the 4th and Justin Bieber on the 5th. See the full list below.

Top 10 Most Searched Celebrities

  1. Kim Kardashian
  2. Beyoncé
  3. Miley Cyrus
  4. Katy Perry
  5. Justin Bieber
  6. Joan River
  7. Jennifer Lopez
  8. Kendall Jenner
  9. Kaley Cuoco
  10. Robin Williams

The biggest sports event of 2014 was the World Cup and it was the top searched news story on Bing. Here’s the top 10 list.

Top 10 Most Searched News Stories

  1. World Cup
  2. Super Bowl
  3. Missing Malaysia Airlines Jet
  4. Winter Olympics
  5. The Rise ISIS
  6. Ray Rice Controversy
  7. Shooting in Ferguson, Missouri
  8. Ebola Outbreak
  9. Brittany Maynard Death with Dignity Debate
  10. Ukraine Conflict

Finally, I’d like to put the list of the most searched musicians for 2014.  While Beyoncé is on the second position for the top searched celebrities, she is on the first for the top searched musicians.

Top 10 Most Searched Musicians

  1. Beyoncé
  2. Miley Cyrus
  3. Katy Perry
  4. Britney Spears
  5. Justin Bieber
  6. Jennifer Lopez
  7. Selena Gomez
  8. Taylor Swift
  9. Nicki Minaj
  10. Carrie Underwood

Google Launches Mobile-Friendly Test Tool

google-mobile-friendly-test-tool

Google’s adding a “mobile-friendly” label to the mobile search results starting from today. As they say, the change will be rolling out globally over the next few weeks.

To be eligible for the “mobile-friendly” label, a web page needs to meet the following criteria:

[checklist icon=”fa-check” iconcolor=”#000000″ circle=”no” circlecolor=”” size=”medium” class=”” id=””]

  • Avoid using software not supported by mobile devices (Flash)
  • Text should be readable without zooming
  • Users do not have to scroll horizontally or zoom (screen sizing)
  • Users should be able to click on the desired link on a page easily (links should be placed far from each other)

[/checklist]

 

So, do you think your website is mobile-friendly? Think no more!

Google also launches a new tool to test your website’s mobile friendliness – Mobile Friendly Test Tool. You can check your web pages, find out the page issues and how to solve them.

Here’s a snapshot of a test for a web page that is a mobile-friendly.

google-mobile-friendly-test-tool

 

Want your website to have the “Mobile-Friendly” label? Go to check your website now

Halloween 2014 Google Doodle Logos

happy-halloween-2014

halloween-2014

Happy Halloween, all!

Have you you checked out today’s Google Doodle? I personally liked all the logos, from ghost-chasing dogs to a witch stirring her brew.

Halloween is also known as All Hallows Eve and All Saints Eve. It has been around throughout the ages, with its beginnings often credited to the Celts who celebrated the day to mark the end of their Harvest season.

google-doodle-halloween2014

Today, Halloween is one of the most favorite days for many people around the world, especially for children, who would dress up in a Superhero or Frozen character on this special day.

Here’s the link for awesome Google Doodle logos for Halloween 2014.

Google Releases Penguin 3.0 Update

google-penguin-3.0-update-2014

google-penguin-3.0-update-2014

Some people noticed major changes in Google search results beginning late Friday night US time.

Google has confirmed that the Penguin 3.0 roll out is complete as of Monday morning, October 20th.

Penguin 3.0 is already the sixth release of Penguin. The latest Penguin release is one of the most anticipated search engine algorithm updates in Google’s history. Many publishers have been long waiting for the refresh that has arrived just over the year.  Let me remind you that the latest Penguin update, Penguin 2.1  was released  on  October 4, 2013 , impacting around 1 % of queries.

Penguin will hit spammy links, so that they no longer pass along the credit or act as “votes” as they once might have.

Penguin 3.0 update: “Spammy links, no pasaran to SERP.”

Update 1:  According to Google’s John Mueller it looks like release may still be happening.
Update 2: Google’s Pierre Far says Penguin roll out is far from complete: “It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks.”

5 Tips to Follow in Your Social Media Marketing

For a brand to reach a huge chunk of potential fan base, it is very important to be very active on social media websites. However, one little mistake can hurt the brand reputation which is really very hard to restore. I want to share with you the following tips that you need to follow from the very beginning of your social media marketing campaign.

While you really need to be active on social media websites, avoid overdoing it. It is important to understand that social media marketing is about these all:

  • what you post
  • how appealing your post is
  • how well you do it
  • how many times a day you post

For each network – Facebook, Twitter, LinkedIn, Google Plus you need to have a strategy. For instance, on Twitter it is a must to use hashtags reasonably.

Do you know how many times you need to post on Twitter or any other social network?
According to Buffer, here’s a breakdown:

  • Twitter – 14 times per day, from midnight to 10 p.m. Central Time, never more than once per hour. On weekends, 7 times per day, from 3 a.m. to 9 p.m., roughly every three hours.
  • Facebook – 2 times per day, 7 days a week, at 10:08 a.m. and 3:04 p.m.
  • LinkedIn – 1 time per day, 8:14 a.m., no weekends
  • Google+ – 2 times per day, 9:03 a.m. and 7:04 p.m., no weekends

Will you be able to do it alone? Your social media campaign will require a lot of time and efforts and you may hardly be able to manage all by yourself. So how to cope with it?

The following 5 simple tips will help you manage your social media campaign reasonably.

1. Use management tools. You can use tools for content automation and scheduling on social media networks as well as content curation. Tools like Buffer, Hootsuite, SocialOomph, Sprout Social, Co-Schedule can help you in updating your social media profiles, while you are sleeping. If you do not have enough content to post on a daily basis, you can discover some with Filtr8 and more. While automating can help you in SMM, save your time and add value, you’ll still need a team of enthusiastic people that will build relationship with an audience. The tool cannot favorite, share, retweet, like, it is you and your team who will need to build a relationship.


2. The right team. Do you have an idea of what kind of a team/person you need to manage your social media? You do not need an intern managing your social media campaign, right? Find experienced social media experts who know how to manage all aspects of the work. Choose the relevant company or professionals to get the most out of your social media campaign.

3. Create original content. While you may be sharing things that everybody in your network is interested in, curating content from different sources and tools, you’ll still need to have your original content for establishing authority and creating better image. Copy/pasting the ready content is easy, but creating original content really takes time. Your content speaks a lot about you. So besides automating and curating content, create your own content.

4. Do not use every platform, determine which is for you. You do not really need to use every social media platform for your brand. It’s better to determine whether you really need it or no before you join it. Let’s say you provide SEO services, do you really need Instagram? Well, I personally never used it for business.

5. Track your social media marketing campaign. There can’t be any success without tracking your social media marketing campaign. It is a must to determine strong and weak sides of your campaign in order to know what needs to be improved and what is performing well.

I hope this article was valuable. Looking forward to your feedback.

3 Content Types that People Would Love to Read

create-awesome-content

create-awesome-content

When writing content, it is critical to put reader’s interest first. Prior to covering any topic, make sure you’re aware of what users are looking for in a particular industry to provide content that makes value. You may try Google AdWords Keyword Planner or any other tool for keyword research to determine phrases that people search and get some search data about them. Meantime, remember that  great content is not about keywords, it’s about providing content that makes value and fits keywords smoothly in it.

What kind of content people do love to read?

  1. Content that helps solve a problem/find a solution.

Internet users appreciate content that helps them solve their problem, I call it a ‘how to’ content. Here’s an example: ‘How to create and verify a local business on Google?’

They’d love to know the steps on how to create an account and see the screenshots that will guide them step by step to get their task done. Helpful content is a great piece of read. Make sure your content finds the best solution to a problem for a user.

  1. Content that shares a valuable experience.

If you have an interesting story to tell, people would love to read about it. As an example, you may share with your industry how you started a small brand and reached success, what exactly helped you in doing that, how you increased sales in 30 days and more. Internet users might love it more than just reading tips about how to increase sales. Sometimes we prefer seeing how a particular thing worked out for someone, isn’t it so?

  1. Content that is informative.

Content that provides research/data or is simply informative, clear and written in smart manner will always stand out from the crowd. Example: top 10 social brands, Google algorithm change history and more. Your content should give some knowledge, something users will learn and will love to use in their experience. Recently I wrote a post about 7 simple yet critical content marketing tactics. I probably have not covered something completely new but whatever I wrote was emphasized well, which is sometimes very important and yes, my readers loved it.
Hope this will help you put your reader’s interest first. Looking forward to your feedback.

Twitter Adds ‘Buy’ Buttons To Tweets For E-Commerce

twitter-buy-button

twitter-buy-now

Twitter has rolled out a ‘Buy’ button for a small number of U.S. citizens, and plans to include all U.S. users over time. Twitter’s head of commerce, Nathan Hubbard, who joined the company about a year ago and his small team worked on this product.

Here how the buy button works.

“After tapping the ‘Buy’ button, you will get additional product details and be prompted to enter your shipping and payment information. Once that’s entered and confirmed, your order information is sent to the merchant for delivery.”

Do you think this will work out on Twitter? Hubbard thinks it will.

Twitter algorithm shows users the right offers.
Twitter’s interest graph, geo data, and contextual data should help in product e-commerce.

Twitter is where influential people are concentrated. “Influencers, as they weigh in, can accelerate users down the purchase funnel,” says Hubbard.  It’s really hard to disagree with this. It’s enough for influential people to say “hi” and it turns into a trending #.

Twitter is a real-time network. If you want something on Twitter right now, you can always get.

I personally think Twitter is a successful social media channel and its taking a stab at e-commerce won’t fail. Unlike Facebook “Send a Gift” that was recently shut down, Twitter’s “Buy Now” idea seems to have a future.

Let me remind you that Twitter has recently made changes to what users see in their Twitter timelines. This may also sounds interesting to you.

SEO is a Never Ending Marathon: How to Keep Running

SEO-is-Never-Ending-Marathon

SEO is a Never Ending Marathon

SEO is almost 20 years old. Though there are some arguments about when the practice began to be used, many experts agree that the birth of SEO is 1995. Since 1995 its strategies, tips and tactics have been constantly changing, however the main idea is still the same – it’s about marketing. SEO is about loving your customers, producing creative ideas and delivering quality products and services.

At some stages many SEO beginners and not only beginners get frustrated: “SEO is dead,” “My website was penalized and I do not know why,” “I still cannot recover from penalty,”
“I have sent the 3rd website reconsideration request and my penalty is still not revoked,” “I do not get enough traffic,” “My SEO campaign is just a waste of time”. You can hear plenty of complaints that can make you stop for a moment and ask yourself a question: “Do I really need to waste my time?”

No, you need to SPEND your time working hard on SEO campaign to get what you want out of it! If you’re new on the web do not hesitate to start an SEO campaign, contact professional SEO company, get in touch with SEO experts. It’s what every business, large and small, needs. Internet has billions of websites the number of which is growing with each passing day. It’s obvious that it is hard to stand out of the crowd, meantime it is clear that you should say yes to SEO campaign and constantly keep doing it.

Now, if you’re already doing SEO, there are some tips that will help you become a better professional and reach higher marketing goals.

Actions vs Words. Create something, it can be a tool, an application, a unique product, whatever, just do it in a smart way. Your actions will speak about the skills you have and how good you are. Many people put super big introduction in about section of their websites and social profiles, saying who they are, what they do and how they do it. It’s OK if they can prove it. However, sometimes after a large text, you may notice that there are no particular projects mentioned. Do not make the same mistake, put the projects you have completed, the tools you have created, applications you have launched and publications you have produced. It’s very important to prove your words with actions.

Never give up, it’s all about time. Today’s SEO and social media experts, the examples of which we all try to follow, admit that they have not reached success in one month or so. Once I read in Dr. Pete’s open letter to new SEO’s about the efforts he put to reach success.


“You don’t have to be #1 or even #10,001 at something to make a living at it. Pick something, and do it until you improve. That’s the secret to everything. Last year, I finished the 100 push-up challenge (100 in a single set). You know how I did it? I did 1 set of 8, then 2 sets, up to 5, then 5 sets of 9, 10, 11… until I hit 5 sets of 40. It took me almost a year, but now I do 200/day most days. You want to become an expert link-builder? Stop watching cat videos and build some damned links.”


It’s important not to compare yourself with others and just constantly do whatever takes you closer to your goal. We all have a space to improve, some people more, others less. But it’s all about time and hard work as the above mentioned states.

Hit an extra mile. Once companies or professionals become experts in SEO industry and work on one and the same thing, no progress happens. Try to do more and better, don’t be afraid to hit an extra mile. It’s good that you have reached authority and you are always known for the services and products you provide. How about creating something new and keeping your customers engaged? You can have a blog, you can have a guest blog on your website, you can create applications and tools. There are so many things to do. In the industry of SEO, there’s always a space to grow.

SEO expert turning into an SEO expert + blogger. Actively update your website, put quality content, create attractive slides and images. To improve your visibility, comment under the top SEO blog posts and not just comment but provide a valuable information. For instance, you read a post of an SEO expert but you feel that something is missing in it, like one or two more tips can be added. So express your opinion and keep working.

Remember that SEO is not a cricket game it’s a never ending marathon.

I have also published this article on LinkedIn.

Share Link Generator

share-link-generator

How many times have you thought about the tool that would generate custom share links for any page, or file you want?

Let’s imagine you’re creating a pdf file and there is no possibility of putting a social button.  Or you are sending out emails to let people know  about your new article. Would you like to have the chance of placing a link to enable them share your article or ebook right from inside the email or the PDF file? How?!

share-link-generator

Here’s the solution – custom share link generator. With this tool, you’ll be able to generate the share links for Facebook, Twitter, LinkedIn, Google Plus and Pinterest. For instance, copy the URL of your ebook or presentation and paste it in the tool and you’ll be able to generate the share links for the each of the above mentioned networks.

Then you can go back to your email, and write for example, Share this on Facebook and hyperlink these words with the link you have generated.

Here’s a custom generated link that will share this page on Facebook – click here to see.

Another example, the link will tweet the below sentence, add the URL of this post and hashtag #awesomeclick to try.

Create Custom Share Links and Use Them Almost Everywhere on The Web.

You can use these generated links in emails, signatures, any file and any web page. Here’s how it can be used in emails:

share-links-in-emails

Another example of using the share links in PDF files:

share-links-in-pdf-files

SHARE LINK GENERATOR

Hope you like our tool. We will be happy to hear any feedback or suggestion from you.

HTTPS as a ranking signal: Google to Prioritize Secure Sites

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google-to-prioritize-sites-with-httpsGoogle has proved that security is a top priority for the company; Search, Gmail and Google Drive have a secure connection to Google.

It was not surprising for me to learn that Google will give preference to more secure websites (https) in its organic search rankings.

Over the past few months the company has been running tests taking into account whether sites use secure, encrypted connections as a signal in their search ranking algorithms.

“We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal,” Google said.

This may encourage many webmasters to turn on encryption. However, this will take time and also cost some money.

With https the website is less vulnerable to hacking, and with Google new policy has more chances for ranking high.

Previously many companies had concerns about budget or fears of slowing website response times.

Now there are high-speed encryption technologies and https has no longer time issue.

Right now Https is not as strong signal for ranking, like for instance content. Google wants to give time to webmasters to upgrade their sites. Google’s Zineb Ait Bahajji and Gary Illyes said in the blog post.

“For now it’s only a very lightweight signal – affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content – while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

If you have a website with critical data or if you simply want to stay on the safe side, my honest recommendation would be to turn https.

Google introduced HTTPS in 2011.