Best Global Brands 2012 by Interbrand
Interbrand uses three key aspects that contribute to the assessment:
- The financial performance of the branded products or services.
- The role of brand in the purchase decision process.
- The strength of the brand
I decided to break down the list of the TOP 100 BRANDS 2012 by the countries.
As we can see, the Best Global Brands are from 14 countries:
USA /53/ Germany /9/ France /7/ Japan /7/ United Kingdom /4/ Italy /3/ Netherlands /3/ South Korea /3/ Switzerland /3/ Canada /2/ Spain /2/ Sweden /2/ Finland /1/ Mexico /1/