Best Global Brands 2012 by Interbrand

Best Global Brands 2012 by Interbrand

Best Global Brands 2012 by Interbrand

Interbrand uses three key aspects that contribute to the assessment:

  • The financial performance of the branded products or services.
  • The role of brand in the purchase decision process.
  • The strength of the brand

I decided to break down the list of the TOP 100 BRANDS 2012 by the countries.
As we can see, the Best Global Brands are from 14 countries:

USA /53/ Germany /9/ France /7/ Japan /7/ United Kingdom /4/ Italy /3/ Netherlands /3/ South Korea /3/ Switzerland /3/ Canada /2/ Spain /2/ Sweden /2/ Finland /1/ Mexico /1/

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