Tweets Are Now Included in Google Desktop Search Results

Six months later after being first announced and after about a month of testing, , tweets are now included in Google Desktop search results. The feature is available to the desktop for all English language searchers globally.

Tweets will show up in a carousel in the main column of search results when they are relevant. Check yourself by searching for a notable public figure or brands and you will get a stream of their latest tweets embedded in the search results pages.

I searched for Richard Branson and the below is a screenshot of the result I got:

twitter-search-results

Meet Alphabet and Sundar Pichai as Google’s New CEO

Google gets new CEO – Sundar Pichai – as the search company becomes division of Alphabet Inc. Yesterday Google announced about the new holding company – Alphabet.

“Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet http://abc.xyz

I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President.” said Lary Page.

What is Google Alphabet?

“Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity).”

Page explained that their model is to have a strong CEO who runs each business inside Alphabet Inc, with Sergey and him in service to them as needed.

Alphabet Inc will consist of the following entities: Calico, Fiber, Google (Search, Maps, YouTube, Android, Ads, Apps), Google Ventures, Google Capital, Google X (auto-driving cars, Google Glass, internet by balloon, moonshots), Life Sciences (the glucose sensing contact lens people), Nest (smoke alarms, home camera, thermostats & connected home devices).

From my perspective it’s an interesting move and the beginning of more world changing innovations and inventions.

Page expressed their excitement about getting more ambitious things done:  “Sergey and I are seriously in the business of starting new things. Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort. We are also stoked about growing our investment arms, Ventures and Capital, as part of this new structure.”

Why did they name the company Alphabet? Here’s now Page explains it: “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search! We also like that it means alpha-bet (Alpha is investment return above benchmark), which we strive for!”

The world is undoubtedly excited about this change, anticipating more important things to get done.

Google Is Rolling Out A New Interface For Hotel Finder

Google is now rolling out a new user interface for Google Hotel Finder.

The Hotel Finder is a search tool designed to make it easier to find and compare hotels for your trips and it was originally launched in 2011. Since that Google has implemented several updates and changes to the interface and features.

A Google spokesperson said, “We began rolling out the new interface and it should soon be fully visible by all users.”

This below is the image of the old interface.

google-hotel-finder
And here is the one for the new interface.

google-hotel-finder-search-update

 

Image credit: searchengineland

LinkedIn Crosses 1 Million Publishers On Its Blogging Platform

Good news! LinkedIn crosses 1 million unique publishers on LinkedIn’s blogging platform.

“We just reached an incredible milestone for the LinkedIn publishing platform: 1 million professionals have now written a post on LinkedIn.”

I should admit that LinkedIn has always been one of my favorite websites. Since I joined it in January 2011, I have been constantly learning new insights from professionals all around the world.

When the publishing option first became available, I could not hide my excitement. In the beginning, I was following the Influencers. Later, when all English speaking members were able to publish on LinkedIn blogging platform, I didn’t hesitate to use this great opportunity straight away.

LinkedIn became for me a website for content curation, blogs, CV and more. It gave me an opportunity to follow and connect with the most influential people in my industry, learn from them and grow as a professional.

Today I have published my 20th post on LinkedIn and I am really excited about continuing publishing there. I remember I was really afraid to publish my first post and expose it to a large and professional LinkedIn community. My first post wasn’t definitely successful but I got some engagement and I moved on.

Later, a few of my posts were featured on LinkedIn pulse and one of them dedicated to Black hat social media crossed 3,000 views.

What is important, I understood that we should not be afraid to take the first steps. We should not be perfect to start things, we just need to start and make things better.

And if you are not publishing on LinkedIn, you should be. Why?

1 million unique publishers publish more than 130,000 posts a week on LinkedIn. About 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc. The top content-demanding industries are tech, financial services and higher education. The average post now reaches professionals in 21 industries and 9 countries.”

LinkedIn publishing is open to all English speaking members, and is said to soon be available in every language.

Good luck!

Pinterest Rolls Out Buyable Pins for iPhone and iPad

Pinterest rolls out buyable pins. Now its users can buy pins right from their iPhone and iPad devices. The brand has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins.

The announcement was made earlier this month on Pinterest blog.

“Earlier this month, we announced buyable Pins—the simple, secure way to buy your favorite products on Pinterest. Today, we’re excited to start rolling them out to U.S. Pinners on iPhone and iPad.

Here’s a quick look at how everything works.

Blue means you can buy

You’ll start seeing buyable Pins all over Pinterest—in your home feed, on boards you love, and in search results. When you spot a Pin with a blue price, that means you can buy it.”

Buyable Pins offer a number of products from Nordstrom, top retailers like national craft chain Michael’s and more. Many users will find that the items they’ve pinned before are available for purchase. They will be notified of price changes and sales on items they’ve already pinned.

If you are not ready to buy the item, you can pin your favorite option and come back to it later.

See the below videos for more information.

Desktop and Android shopping features are planned to be introduced in the future.

Why You Need Visual Content Marketing

Visual content has never been as important as today. It has become a vital part of content marketing strategy. For many Internet users visuals determine whether web content is worth their time. I personally think this definitely makes sense.

Today’s Internet is not what it was in the beginning or even a few years ago. Web is full of information while time is never enough for it. People basically scan the information through visuals and whatever helps them scan it quickly is more than welcome.

It’s definitely a great idea to use infographics, images, videos and other visuals right on the page instead of hyperlinking them in a content.

Why exactly visual content marketing should be an integral part of content marketing strategy? See the below points:

  • Almost 50% of our brain is involved in visual processing
  • 70% of all our sensory receptors are in our eyes
  • We can get the sense of a visual scene in less than 1/10 of a second

Text-based content without visuals is not what users are looking for today even on social networks. Text-based posts on social networks get less clicks and impact than the ones that contain beautiful images, for example.

We undoubtedly process visual content faster than the text-based one, however, a simple caption is many times required to tell a visual story more effectively. Visual content should be relevant, informative and organized.

Relevant, organized and informative visual content helps web users quickly get the principal idea of it. Visual content marketing is powerful and if you do it properly, you’ll definitely notice that your content marketing campaign works better.

No matter if you’re going to create a page or website, or publish another post in your blog, scan through the content and ask yourself a question whether you were able to get the idea by scanning it visually.

Check out my other post, if you would like to learn some more tips on how to make your content scannable.

Image credit: Visual Website Optimizer

Rel-Alternate-Hreflang Annotations: Common Issues To Pay Attention To

hreflang-annotation

Depending on your business, products/services, you may want to serve different content to people from different countries, talking different languages. If you have multilingual and multinational websites, i.e. websites in different languages and on different domains/subdomains/folders, that’s the thing you should consider. The easiest way to provide the search engines information about your content targets is using hreflang annotations (for Google and Yandex, for Bing – scroll down).

<link rel=”alternate” hreflang=”x” href=”example.com” />

Using rel=”alternate” hreflang=”x” annotations is very useful, however you need to set up them properly. Here are some common issues with hreflang annotations that I have noticed.

1. WRONG LANGUAGE/COUNTRY CODES

<link rel=”alternate” hreflang=”en-UK” href=”example.com” />

Google and Yandex both recommend using the language code in ISO 639-1 format and if you need to specify the country code, use the ISO 3166-1 Alpha 2 format.

The most common issue with these codes is using “en-UK” for website’s English language version for UK. If you check the ISO 3166-1 Alpha 2 codes, you will find that it should be GB (Great Britain) and not UK (United Kingdom), so the corect language-country code for this is “en-GB“.

It is easy to avoid such issues just by double checking the language and region codes in Wikipedia.

2. UNNECESSARY REGIONAL CODES

<link rel=”alternate” hreflang=”es-ES” href=”example.com” />

Not every website is multinational. Your website may have content in different languages which doesn’t necessarily mean that you need to specify country codes. For example, your web page is in Spanish and does not target any specific country, but you may see the hreflang value as “es_ES” which means your targeting is Spain. This is a wrong configuration and in most cases it happens as a result of using plugins (like translation or maybe SEO).

To avoid this situation, first you need to clarify your site’s targets. Just ask yourself if your website is for a specific country or for a list of countries. Then go ahead and add country codes (in ISO 3166-1 Alpha 2 format). But if your answer is no and your content is same in different languages for anyone and anywhere, only use the language codes. Make sure to double check the codes in your web pages source code to avoid automatically generated wrong hreflang values.

3. One page = One Country

There are cases when people target a single page for several countries. You can see this kind of hreflang annotations:

<link rel=”alternate” hreflang=”en-GB” href=”example.com/en” />
<link rel=”alternate” hreflang=”en-NZ” href=”example.com/en” />
<link rel=”alternate” hreflang=”en-RU” href=”example.com/en” />
… and so on …
<link rel=”alternate” hreflang=”en-US” href=”example.com/en” />

This is not correct. If you want to target your website for every region (i.e. not for a specific country) in a specific language, just specify the language only: hreflang=”en”

If you want to target each country separately for each language, you need to create a separate page for each of them and use the corresponding language-country codes. For example:

<link rel=”alternate” hreflang=”en-GB” href=”example.com/en-gb” />
<link rel=”alternate” hreflang=”en-US” href=”example.com/en-us” />
<link rel=”alternate” hreflang=”en-RU” href=”example.com/en-ru” />

However, there should be a reason for making it so. You may want to have a separate page for each country if you, for example, have a local phone number or an address, or if the content differs slightly from region to region.

If you made this to affect your sites organic visibility in separate countries, you better don’t. Because it will not help and you will end up having a bunch of errors in your webmaster tools international targeting report.

4. Missing out the page itself

In many cases I notice that a lot of websites do not include the page itself in hreflang annotations.

For example, if you have a website (example.com) in 3 languages (en, es, jp), your JP page needs to have the hreflang=”jp” tag in addition to hreflang=”en” and hreflang=”es” tags.

3 languages = 3 rel=”alternate hreflang=”x” tags on each page: you should always include the language tag to the page itself and the code snippet on your site should look like the below codes for every page:

<link rel=”alternate” hreflang=”en” href=”example.com/en” />
<link rel=”alternate” hreflang=”es” href=”example.com/es” />
<link rel=”alternate” hreflang=”jp” href=”example.com/jp” />

5. Hreflang Annotations & Canonical – Targeting wrong pages

Your hreflang=”x” tags should include the URL versions that are the canonical ones. For example:

webpage URL: example.com/en/
<link rel=”alternate” hreflang=”en” href=”example.com/en” />
<link rel=”canonical” href=”example.com/en/index.php” />

The correct option is to keep it consistent: a single URL structure and canonical and hreflang tags matching to it.

webpage URL: example.com/en/
<link rel=”alternate” hreflang=”en” href=”example.com/en/” />
<link rel=”canonical” href=”example.com/en/” />

6. Missing Return Tags

As Google states:

If page A links to page B, page B must link back to page A. If this is not the case for all pages that use hreflang annotations, those annotations may be ignored or not interpreted correctly.

If you have a hreflang=”jp” href=”example.jp” on your example.es page, then your example.jp page must have the hreflang=”es” href=”example.es” tag as well.

You can check your webmaster tools international targeting report for such errors and correct them to avoind your link=”alternate” hreflang=”x” tags being ignored.

These are the most common issues I have noticed and hope it will help you better organize your hreflang annotations and avoid errors.

Bing does not support the hreflang annotations. Instead, it uses language meta tags, for example:

<meta http-equiv=”content-language” content=”en-GB”>


If you experience any other issues regarding hreflangs feel free to let me know in the comments and I’ll be glad to analyze and help you.

6 Essential Tips for Creating Awesome Social Media Marketing Plan

social-media-marketing-plan-1

If you are promoting your products and services on social networks, you need to do it smartly, following a strategic plan. Social media marketing campaign is not as simple as being present on social networks and updating your social media profiles. It’s about what you post, how often and how well you do it.

Creating a plan for social media marketing campaign is a must do. For making a great plan, put on the list the following data: the time when to post, the frequency of postings, the consistency of your campaign and certainly, the resources for sharing for each social networks that you use.

Let me help you create your social media marketing plan with the following 6 basic tips.

Create social media objectives and goals. Before you join a particular social network, figure out your objectives and goals, i.e. what you expect from that particular network and what type of content are you going to post there. You do not have to waist a lot of time creating profiles on every social network, it is important to determine which networks you want to join and what you can get from them.

Treat each channel as an individual thing. For example, your Facebook and Twitter campaigns should not be the same. Pinterest, Facebook, Twitter, LinkedIn, Google Plus, etc, every network requires a unique approach and you should consider that when creating a SMM plan. For example, on Facebook, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. And what fuels engagement on Twitter? For example, #hashtags receive a 16% boost on Twitter, while it is not the same on Facebook.

smm-plan

Determine the best time. When creating your SMM plan, it is important to determine the best time for your social activities. You can use social analysis tools like Followerwonk for Twitter, to find the most active hours of your followers and try to share your content at that time.
SumAll has even published a timetable for the right hours to post on the social networks:

  • Twitter – 1-3pm weekdays
  • Facebook – 1-4pm and 2-5pm weekdays
  • LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Tumblr – 7-10pm weekdays and 4pm on Fridays
  • Instagram – 5-6pm weekdays and 8pm on Mondays with a sweetspot at 6pm
  • Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
  • Google+ – 9-11am weekdays

It’s not only about sharing the right resources at the right time. You should also stay active for a while to engage your fans. Time is one of the most valuable resources and it is necessary to know how much time you can devote to your social media activity. Plan more time in the beginning and once you get some targeted audience on board, tools like Hootsuite, Buffer can help you save a bit of time. While social media automation is not bad, I personally think that there should be more of real engagement rather than social media automation.

Prepare your resources. If you do not have enough content/products to share on social networks and keep your audience engaged, you can post other’s content, if you find them quality but it is very important to develop and share your own unique content as well. It is fine to share the same content several times on the same network. For example, if you wrote a blog post, you can share it more than once. Use this social calendar to plan your sharing activities. Show people what you do rather than only sharing other people’s content or saying who you are. This is one of the great ways to boost your social media marketing campaign. Sharing properly quality content made by you and others will bring you success.

Ideal frequency. Amazing content, the right resources, the correct timing, and the last point to make this social media marketing campaign consistent is the ideal frequency. How often should you post on social media networks? It’s a never ending topic that everybody likes to talk about and there are so many sources giving advices.

Buffer has collected a number of studies on the best frequency for the top social media sites.

  • Post to Twitter at least 5x a day.
    If you can swing up to 20 posts, you might be even better off.
  • Post to Facebook up to 2x a day.
  • Post to LinkedIn 1x per day.
  • Post to Google+ up to 2x per day.
  • Post to Pinterest up to 2x per day.
  • Post to Instagram 1.5x per day

The ask rule. Now that you are doing all of the above-mentioned steps, you should ask yourself these questions in order to see if you have done all in the right way. Do your customers think about your company the way you want to? Do you get enough engagement from the social networks? Have you built the image that you wanted?

Hope this post will help you create a plan for your social media marketing campaign.

New Blocked Resources Report in Google Webmaster Tools

Google Webmaster Tools now has a new cool report showing the blocked content used across the whole website. Here is the new report URL: https://www.google.com/webmasters/tools/roboted

The report includes the files you might have unintentionally blocked from crawling, for example some images, css or javascript files, or there may be resources loaded externally.

Here’s a screenshot of the report for one of our client’s websites, which shows that there are quite a lot of blocked content:

blocked-resources-report-wmt

The blocked resources report shows the hosts and the number of blocked resources on them. When you select a host, the report lists the blocked resources and the number of pages affected.

blocked-resources-report-wmt

From the list you can select a resource and check out the affected pages. This can you help find out the issues you might have missed so far. Check it out!

 

Smart Tips to Manage Your LinkedIn Activities

linkedin-tips

I’ve been always thinking that LinkedIn is one of the most interesting and useful networks where people share their professional experience, background, skills and improve their knowledge. However, more and more I notice posts that, in my opinion, are irrelevant to LinkedIn and activities that are managed poorly.

Everything you do on LinkedIn should be done carefully.

Be aware of what you post. It’s crucially important to know what you post and consider that your posts speak a lot about you. Posts like quotes/articles on health are not for you unless you are someone who works, for example, as a doctor or else in the medical industry. Let’s say you’re an entrepreneur. Would you post about health, how to get in a good physical shape, etc. even if you like the topic a lot? I guess you would prefer posting something about leadership, tips for entrepreneurs. And, definitely, this is what should be done.

The below image is an example of some of the post types that I find completely inappropriate for LinkedIn.


Getting the right people on board: It’s very simple to click the button and accept someone into your connections but it’s something you should never do unless you at least briefly are aware of the person’s professional profile. If you know the person personally, good. If no, take 2 minutes and scan his LinkedIn profile. Make sure your connections are somehow related to you, your business or people who can be interested in what you do. This will not only increase the level of engagement of your posts, but also this way your news feed will become more relevant to your interests.

Control what you like. Whatever you like on LinkedIn appears in the news feed and shapes an image about you. If you’re someone in the information technology industry who likes the posts about politics, you better stop it. Is LinkedIn the right place where you should hit like and follow this type of posts?

Carefully choose the groups to join. I am sure you have been invited to many groups on LinkedIn that don’t really call your attention. The answer is simple you should not be there. Choose the groups that are of your interest and are relevant to your professional profile.

Determine the companies to follow. Follow the companies you really like.In other words, choose the companies that share things you would like to see, the companies that are relevant to your interests.

Following all the above stages, you’ll see that LinkedIn is one of the best places to promote yourself, your brand or just to grow your professional network.

Social Media Marketing Automation: Good or Bad

social-media-marketing-automation

No matter how workaholic you are, you cannot be online at 24/7 managing social media marketing campaign, that’s one of the reasons why people choose social media automation. Is it good to automate updates on your social media networks? The answer can be yes and no.

“Yes,” if you know how to do it, “no” if you still have little knowledge about how this mechanism works. Let’s go deeper into the details.

social-media-marketing-automation

How to automate your social media activities?

Schedule at the right time: Determine the time when your target audience is the most active – reading your posts, giving feedback, etc. – and schedule your updates for that time. Make sure it’s also a good time for you, since humanity can’t be automated. A good social media marketing campaign can’t work out without human engagement. You need to be able to reply to comments, retweets and so on.

What you choose is what you get: Also, automation can be beneficial if you choose not just a bunch of posts in order to update your profile but schedule the posts that are the most relevant to your audience.

I know it sounds as a general tip, like “put the quality above all”, however, some people choose all the posts that are suggested by an automation software and schedule them. Did you check the links? Are you at least briefly aware of the content that you share?

Another problem is that people look only at the title and the source of the post. This does not mean that you are aware of the content. Let’s say, you see a relevant article title on a trustworthy A source, does it mean you have to schedule it immediately? What if the article on A source is quality but short and your audience will get interested in the one that gives more details, say the B one. Of course, you can schedule both but which one would you schedule first when your audience is maximum active? It is important to check the article before scheduling it.

Does Social Media Marketing Automation Mean Neglect?

If most of the time the updates on your social networks are automated, it’s obvious who is really doing the posting and it has a certain percentage of neglect. I myself use Hootsuite and love this tool but I change the ow.ly links to the original ones once in a while to make sure my audience does not get bored.

Permanent Scheduling, no monitoring?

If your automated posts aren’t monitored, your audience could leave. Another problem is the loss of human connection with businesses, your potential audience, as all you suggest them is a third-party app posting, instead of human connection and interaction.

What is the best way of automating social media marketing?

I’d put it like this: social media marketing automation is good if you do it reasonably, i.e. scheduling quality content at the right time both for you and your audience, monitoring, interacting and engaging your fans.

Tips for Local SEO in 2015

local-seo-strategy

If your business targets your local audience, undoubtedly, local SEO is very important to you. As in traditional, in local SEO also many tactics change.

local-seo-strategy

How to optimize your page for local searches in 2015? I want to share with you a few basic tips for local SEO optimization for this year.

  • Content

Content is important not only in traditional SEO but in local as well. Put quality keyword-targeted content on the home page. If you have no content on your home page or if it as short as 2 or 3 sentences, you need to add to be able to rank better for the targeted keywords in the local search results. So, the first thing to do when optimizing a page for local SEO is to provide your homepage with the quality content. Don’t forget to include your city and state information in it. To show local relevancy, also include the above information in your heading (H1 tag).

  • Keywords in the content

While it is good to have keywords on the home page, it’s not about spamming. You can see on some of the websites a list of cities/countries separated by commas, trying to rank for all of the words. This is something you should never do as it does not help ranking at all.

  • Title tag

The title tag is one of the main ranking factors for the local search. Include your city and state in your title tag. You have 500px width of title tag and try to keep to this number. Put the main keyword in the beginning and the company name in the end. For instance: Online Marketing and Web Development Company | SEO Century.

Do not stuff your title tag with keywords.

  • Images / Alt Attribute

As you know Google bot cannot see an image, but it can definitely read your alt attribute for the image. Don’t miss this opportunity of including keyword (city, state) in alt. This will help you boost local relevancy and improve rankings.

  • NAP

Name – Address – Phone number – this is a golden rule for local SEO. You should always keep consistent the name, address and phone number of your business.

  • URL

Finally, about the URLs. Include your city and state information in the URL. This is a strong signal in the local search.

The idea of optimizing your website in local search results is simple – it is to do all the above naturally. After that you need to earn awesome links and citations which will help you do even better in your local search strategy.

While the above tips may sound very basic to you, many websites still miss good alt attributes or proper titles (sometimes they are either desperately long or short), as well as important information on the home page, etc.

For more information, check out local search rankings survey from Moz.

Top 5 SEO Tips Every Webmaster Should Follow

seo-tips

Every webmaster should have a list of SEO must-dos. We have dozens of websites on the web that are created without SEO in mind and are not being optimized.

social

What are the top things every webmaster should care about?

Make your website crawlable. First of all, make sure all the pages you want to be crawled are not hidden from search engine bots. Also, your users should be able to find the information they’re looking for in minimum clicks, otherwise there’s a big risk of bounce rate increase. For instance, you can put your business hours on your page, or if you are a restaurant include your menu as a plain text and not PDF so this content is available both to users and search engine crawlers.

Titles describe your pages to search engines.Titles are very important in SEO. Consider your titles as a space where you put your keywords. Include the most important phrases in your titles, i.e. the keywords that describe your business and the ones you want the particular page to rank for. In order to do this, think of yourself as a user and try to put a list of keywords a user is going to type. Also, perform keyword research and analysis to make sure you have chosen the proper key phrases.

Description entices clicking. Description appears in search engine results snippet and is important in terms of improving click through rate (CTR). It will appear in SERP right after the title so put there the best description for the page that will entice clicking. Obviously, for the website with thousands of pages, it would be hard to have a description for each page. At least, provide the most important pages with well-written descriptions.

Great content is scannable. Do not make it short, make it easier to read. Content is the king. Great content can improve your website’s ranking, drive traffic and links to it. But what kind of content is considered a great one?

Many researches show people do not read the content in full. They would rather scan headers, bullets, and lists. So how to deliver the most important information to users? Try to include the most important information in the bullets and header.

In addition, great content is the one that includes the right keywords as they are the base of successful content. For this reason, a proper keyword analysis should be performed. Chose the phrases that are not only searchable but the phrases that are most relevant to your business. I would not recommend you choosing one word keywords if you’re new on the web as such keywords are high competitive. New websites cannot immediately rank for competitive keywords, like for instance, “leather shoes.” Chosing a long-tail keyword “leather shoes for women”, “leather shoes in London”, and similar ones would be a better choice.

Do not think about link building, but produce a content that is compelling and will drive links to your site. If you think only about links, you’d hardly think broader. So do not just focus on links and search engines. Think of users, the rest will come.

Be ready to explore on the web. There are lots of websites where webmasters bring up different topics. You can ask about your website and get feedback from people who are in the same industry. Also, read the latest SEO news, explore communities and right sources, deliver your content in the right communities on the web and just work hard. Finally, with ads and guerrilla marketing, you will get closer to your marketing goal.

How to Engage Your Customers

customer-engagement

Every business owner expects customer engagement, however, few really know what value means for the customers.

customer-engagement

What is a customer engagement?

CRM Expert Paul Greenberg defines customer engagement as “the ongoing interactions between company and customer, offered by the company, chosen by the customer.”

Isn’t it so? Definitely it is.

To engage your customers there’s no need of having one-to-one customer relationships which will take a lot of time and efforts. The main idea is to offer a product/service that makes a value for the customers and is chosen by them.

Do not just offer something, think about what your customers need, what solutions to their problems you offer and what are their expectations.

  • What do you offer?

Ask yourself a question if your company offer is interesting to a customer? Is it chosen by a customer?

It’s obvious that for businesses it becomes harder to stand out from the crowd unless they:

  • provide something unique
  • find a solution to a problem
  • whatever they provide, they do it in the best way.

Give your customers what they expect.

  • Are your customers happy. Have you heard from your customers?

Do they have a personalized experience with you?

No customer would hang on for a long time until he gets an answer. Customers are looking for fast and quality services and these both aspects are very important for their emotional satisfaction. Show an individual approach to each of your customers.

How about asking your customers about sharing their experiences with you?

You would never know if they are happy with your services unless you hear from them. One of the ideas is to put a survey on the website that will allow them to rate your services.

While sending out emails, as part of your email marketing campaign, ask them to fill out the form/take a survey/answer questions.

Customer engagement is a constant relationship that needs development and improvement.
Customer engagement is one of your most important goals and your biggest responsibility.

Twitter to Show Tweets in Google Search Results

Twitter-Google-Agreement

Twitter has reached a deal with Google to make its 140-character tweets more searchable online. Before this deal, Google had to crawl Twitter’s site for the information, which now is going to be visible automatically.

In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving Google access to Twitter’s firehose. Twitter firehose is the full stream of tweets generated by the microblogging service’s 284 million users.

This deal is mutually beneficial. For Twitter it “means more opportunities to convert, and possibly monetize, logged-out users. It will also increase the frequency that people with Twitter accounts check the site”, said Doug Anmuth, an analyst at JPMorgan, in a note to investors. While “for Google, we believe search results will be enhanced by access to real-time tweets and a much broader amount of content.”

Twitter-Google-Agreement

Twitter also provides data to Microsoft’s Bing search engine and Yahoo!

How to Make a Great Presentation

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Presenting your business, your products and services, is one of the most difficult tasks in marketing. It’s challenging to make a presentation in front of many people, most of which you see for the first time, on the other hand it may be quite easy if you establish an emotional connection with your audience.

Here are some tips that will help you make your presentation great.

Rule #1 Break the Ice

Be energetic, try to establish a connection with people by making an emotional impact. Start with an awesome and funny introduction about yourself and use the power of eye contact for an effective communication.

Rule #2Provide Valuable Information

Make your audience focus on the most important part of the presentation. People cannot digest too much information in a short time. They won’t be able to remember every word you said, however, they will definitely remember some of the very unique slides you made. Present appealing graphics, images, and slides, that provide the most important information, emphasize the most significant parts, on which you want people to concentrate. Make people get a clear idea why your product is worth exploring.

The below is an example of the image that provides the key information.

Rule #3Know Your Product, Motivate People

The best presentation is not the one that is selling a product, but the one that motivates people to decide that they want to buy it or at least to talk about it with the upper management.

I know it’s challenging, but if you know your product well, if you clearly know what makes it great and unique, if you feel excited about presenting your product, you’ll definitely drive people’s attention to it.

Rule #4 Include a story

People usually concentrate on the unique stories rather than on all the product details.

The story of your emotional journey, where and how you began and where you are now is interesting enough. Tell about your vision, your goals and how you made it all into reality. Is not it honest, inspiring and impressive? If you speak to the heart, you’ll get devoted listeners on board.

Remember that the master presenter – Steve Jobs – drew the attention of the audience to him, to his knowledge of the product so everybody left the venue with a full understanding of what was presented. The idea was to sell the product but it has never been just that… There was emotional impact, product knowledge, storytelling, acknowledging people’s attention and establishing a strong connection with them.

Rule #5 – Love What You Do

The last thing…Do it with Passion and Love! It’s all about love!

Bing’s Top Searches In 2014: Kim Kardashian the Most Searched Celebrity

Bing-2014-most-search-celebrities

Bing-2014-most-search-celebrities

Bing comes up with the top searches for more than 15 different categories. Definitely, people search about celebrities and who do you think Bing’s most searched celebrity for this year is?

It’s Kim Kardashian! Beyoncé is on the second position, followed by Miley Cyrus on the 3rd, Katy Perry on the 4th and Justin Bieber on the 5th. See the full list below.

Top 10 Most Searched Celebrities

  1. Kim Kardashian
  2. Beyoncé
  3. Miley Cyrus
  4. Katy Perry
  5. Justin Bieber
  6. Joan River
  7. Jennifer Lopez
  8. Kendall Jenner
  9. Kaley Cuoco
  10. Robin Williams

The biggest sports event of 2014 was the World Cup and it was the top searched news story on Bing. Here’s the top 10 list.

Top 10 Most Searched News Stories

  1. World Cup
  2. Super Bowl
  3. Missing Malaysia Airlines Jet
  4. Winter Olympics
  5. The Rise ISIS
  6. Ray Rice Controversy
  7. Shooting in Ferguson, Missouri
  8. Ebola Outbreak
  9. Brittany Maynard Death with Dignity Debate
  10. Ukraine Conflict

Finally, I’d like to put the list of the most searched musicians for 2014.  While Beyoncé is on the second position for the top searched celebrities, she is on the first for the top searched musicians.

Top 10 Most Searched Musicians

  1. Beyoncé
  2. Miley Cyrus
  3. Katy Perry
  4. Britney Spears
  5. Justin Bieber
  6. Jennifer Lopez
  7. Selena Gomez
  8. Taylor Swift
  9. Nicki Minaj
  10. Carrie Underwood

Google Launches Mobile-Friendly Test Tool

google-mobile-friendly-test-tool

Google’s adding a “mobile-friendly” label to the mobile search results starting from today. As they say, the change will be rolling out globally over the next few weeks.

To be eligible for the “mobile-friendly” label, a web page needs to meet the following criteria:

[checklist icon=”fa-check” iconcolor=”#000000″ circle=”no” circlecolor=”” size=”medium” class=”” id=””]

  • Avoid using software not supported by mobile devices (Flash)
  • Text should be readable without zooming
  • Users do not have to scroll horizontally or zoom (screen sizing)
  • Users should be able to click on the desired link on a page easily (links should be placed far from each other)

[/checklist]

 

So, do you think your website is mobile-friendly? Think no more!

Google also launches a new tool to test your website’s mobile friendliness – Mobile Friendly Test Tool. You can check your web pages, find out the page issues and how to solve them.

Here’s a snapshot of a test for a web page that is a mobile-friendly.

google-mobile-friendly-test-tool

 

Want your website to have the “Mobile-Friendly” label? Go to check your website now

Halloween 2014 Google Doodle Logos

happy-halloween-2014

halloween-2014

Happy Halloween, all!

Have you you checked out today’s Google Doodle? I personally liked all the logos, from ghost-chasing dogs to a witch stirring her brew.

Halloween is also known as All Hallows Eve and All Saints Eve. It has been around throughout the ages, with its beginnings often credited to the Celts who celebrated the day to mark the end of their Harvest season.

google-doodle-halloween2014

Today, Halloween is one of the most favorite days for many people around the world, especially for children, who would dress up in a Superhero or Frozen character on this special day.

Here’s the link for awesome Google Doodle logos for Halloween 2014.

Google Releases Penguin 3.0 Update

google-penguin-3.0-update-2014

google-penguin-3.0-update-2014

Some people noticed major changes in Google search results beginning late Friday night US time.

Google has confirmed that the Penguin 3.0 roll out is complete as of Monday morning, October 20th.

Penguin 3.0 is already the sixth release of Penguin. The latest Penguin release is one of the most anticipated search engine algorithm updates in Google’s history. Many publishers have been long waiting for the refresh that has arrived just over the year.  Let me remind you that the latest Penguin update, Penguin 2.1  was released  on  October 4, 2013 , impacting around 1 % of queries.

Penguin will hit spammy links, so that they no longer pass along the credit or act as “votes” as they once might have.

Penguin 3.0 update: “Spammy links, no pasaran to SERP.”

Update 1:  According to Google’s John Mueller it looks like release may still be happening.
Update 2: Google’s Pierre Far says Penguin roll out is far from complete: “It’s a slow worldwide rollout, so you may notice it settling down over the next few weeks.”